Ksenia Titova

The Basics of User Experience Design

If you’re looking to gain an introduction into the world of user experience (UX) design—or maybe even freshen up your knowledge of the field—then this UX design book is the ideal place to start. The sheer number of topics covered in UX design is mind-boggling: there’s interaction design (the psychology of motion and feedback), design thinking (an iterative, empathy-based problem-solving process), and usability (how easily a product can be used), just to name a few. That’s what makes the field so fascinating to so many people. Whether you are a business manager working on a new product, or an aspiring designer wanting to learn about user-centered design, the field of UX design has something to teach you.

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Paul Rand*
A Designer's Art

“A monograph-cum-manifesto by America’s leading modernist designer and corporate communications pioneer… . This book describes design as a formal, aesthetic, and conceptual marriage of rationalism and wit.” 

—Lingua Franca


… [He] describes his work with the same precision, economy, and passion he displays in his graphic designs, and he lets us understand the nature of his relationships with his clients, his audience, and his art.”

—Alan Fern, New York Times Book Review


“The outstanding design book of the year.”

—Thomas Hine, The Philadelphia Inquirer


“In a profession that is constantly pulled toward the banal, the trivial, and the predictable, the history of [Rand’s] accomplishment keeps us honest.”

—Milton Glaser


“In the future I will present this book to our Swiss printers as the measure of quality.”

—Josef Muller-Brockman, Zurich