From proof of concepts (PoC) and Minimum viable products (MVP) —— to complex system of an enterprise-level
User
Experience
______
Business Goals
STANDART ISO.UX/UI
Behavioral mechanics
UX Analysis, UI transformation
GROW TO GREAT PRODUCT
__________
FIN-Tech, SAAS & services
14+ Senior Product Designer
& UX Analytic
Ksenia Titova-Plehotkina
Born from a passion for the digital word and a desire to challenge the rules of design and technology
Education
HMI (Human Manual Interface) for CNC machine industry and SCARA (Selective Compliance Articulated Robot Arm) at the Faculty Information Technological and Robotics *(specialization: Automatization systems and Machine learning)
Knowledge: Revenue, AOV — Average Order Value, LCV — Lifetime Customer Value, Conversion, Bounces on the purchase page, DRR, Social Media, Email analytics, CTR, CTA, CAC, Keywords that drive traffic, ROI/ROMI
Conduct UX Research and Test Early Concepts. Foundations of User Experience (UX) Design and Users pain points. Developing personas, user stories, and user journey maps. Conducting usability studies.
Skills
Teamplayer — Can develop concepts in production-ready screen design and work closely with the related disciplines in the agile project teams. ability Big team payer, can include the team in design process, communicate design decision well, understandeble, and convincing, take feedback as a gift, and don’t have a big design ego, instead, willing to improve design constantly based on metrics (KPIs) and feedback.
Strong Organisation skills – With effective teamwork, teams are more productive, deadlines are met, relationships with your team members are stronger and knowledge is shared.
Flexibility, Proactivity and Mentoring — Can explain ideas and approaches in a comprehensible and convincing manner and happe to share knowledge with collegues.
Innovation — Stayind up to date with industry updates and passionate about design, UX paterns.
Problem Solving — Can empathize with the user, identify the significant problems, and translate them into user-focused low and high-fidelity solutions.
Critical Thinking — Always have the user perspective and vision of the customer in mind.
Multi-tasking
User Research — Turn customers’ digital TouchPoints into a real experience.
Design Software Proficiency — work with UI Framework and Understanding of web technology
Information Architecture — Complex Wireframes, Prototyping and ScreenDesign
Design Thinking — UI (Visual and User Interface) , UX Patterns, Guide Research, planning,
User testing experience — Responsible to set up, conducting, and evaluating user research, like interviews and surveys, in order to translate them into sitemap, user flows, customer journey maps, wireframes, mockups, interactive prototypes. Keep to work closely with design pairs, developers, product managers, and busines analytics to design the overall functionality of product or service, and to ensure a great user experience.
— Expertise & UX Analytics
— Visual Identify, Journey Mapping
— Clickable Prototyping, Wireframes
I'm proud that every mine work can be submitted to the competition
My awards
1RD PLACE
Rating BAYNET'2020
Best service at «The Intercity» Travel agency
2RD PLACE
Rating BAYNET'2019
"BEST ONLINE STORE" at AutoHolding ATLANT-M
3RD PLACE
Rating BAYNET'2019
"Corporate Site"at AutoHolding ATLANT-M
2RD PLACE
Rating BAYNET'2019
«BestLanding» Design Landing for Modern-City
1RD PLACE TIBO'2010
Design «The Bolshoi Opera and Ballet Theatre»
3RD PLACE TIBO'2010
Visual design: «DetyDetey» Pop Group
My Product principles
My Set of guidelines that dictate the create design and development of a product. They are the foundation on which the entire product is built. Without a clear set of principles, a product can easily become disjointed and confusing.
—SECURE
—TRANSPARENT
—ACCURATE
—RELEVANT
—CONSISTENT
—ENABLE SPEED
—CREATE EFIICIENTLY
—OPTIMIZE FOR COMMON CASES
—BUILO BEAUTY THAT WORKS
—MAKE MEANING WITH MOTTON
—USE CLEAR & FRIENDLY LANGUAGE
—CREATE LESS INPUT MORE OUTPUT
—MAKE IT SIMPLE TO LEARN
—MAKE IT EASY TO CONFURM
—DEGRADE GRACEFULLY
—RECOVER QUICKLY
—KEEP IT FAMILIAR
—REASSUrE USERSACCURATE
—MAKE IT ACCESSIBLE
—CREATE AUTOMATION
—EMPOWER USERS
—REDUCE EFFORT
12 Best Cases
Guide
Atlant-m. Drive Assist
The guide is offered for reference to design, marketers, content managers and everyone else who is related to the visual environment of Atlant m Drive Assist. The Guide is not dogma, however, the main stylistic positions defined here must be strictly followed by visual communication.
Sketch · InvisionApp · Guide style · Graphic Design · Data Visualisation
CRM / Branches Catalogs and AutoServises
Autoholding ATLANT-M
New corporate site with strong UX and UI, Discussing strategies with a business analyst, building a funnel. User research. Exploring user pains. Building a product service for customers with new features. Development of landing pages for marketing tasks.
Sketch · InvisionApp · User Research · Design Interface · High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Clicable Prototype · Data Visualisation · Landing Pages · Hi-end Retouch
e-commerce Manufacturer Catalog and Services
ATLANT Manufacturer of refrigeration systems
– Conducted user research to identify pain points in the current system and designed solutions to improve the user experience. – Create new features, clickable prototypes and design layouts for business purposes. – Worked as part of a team, presenting features to both users and stakeholders. Planned rapid implementation of decisions through iterations to the team.
Sketch · InvisionApp · User Research · Design Interface · High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Clicable Prototype · Data Visualisation
CRM / Franchising
Urkas.Doors
Collaborate with Business Analytics. User Research. Create Prototype with UX User Experience and User Interface Design. Communication with Developer Team for improved features.
Sketch · Photoshop · User Research · Design Interface · High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets
CRM / SAAS
ZenOne.Dental Consumers
New SAAS product with strong UX and UI, Discussing strategies with a business analyst, building a funnel. User research. Exploring user pains. Building a product service for customers with new features. Development of landing pages for marketing tasks.
ERP for Vendors
ZenOne Dental. Admin
New corporate site with strong UX and UI, Discussing strategies with a business analyst, building a funnel. User research. Exploring user pains. Building a product service for customers with new features. Development of landing pages for marketing tasks.
◕ Used data demonstrating my skills. Project data and details are Confidential.
CRM/ERP in inventory
Zensupplies.Dental Consumers
ReNew project Users interface SAAS of Dental. ReNew consumer site with strong UX and UI.
CRM Merge Catalogs, Inventory/ ERP: Order control, Return&Refund, Levels of Prices .
Zensupplies. Dental Admin
Vendors return , catalogs and Admins control system. Re-New Dental project for Vendor and admin control system. Fixed incorrectly rules and solve users pain-points.
e-commerce
Intercity Travel Agency
– Development of a new product feature. – Discussing strategies with a business analyst studying and testing user behavior, building a custom funnel. – Adding new features to the project to help users plan, quick book, reserve – complete process and re-offers for selected services. – Planned rapid implementation of decisions through iterations to the team.
Sketch · Illustrator · InvisionApp · Photoshop · User Research · Design Interface · High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Clicable Prototype · Data Visualisation · Google spreadsheets · Hi-end Retouch
CRM
PROMETR The Real Estate
Create a Guide is a structured database of new buildings, business centers. News, promotions, statistics and analytics modules.
Sketch · Illustrator · Photoshop · User Research · Design Interface · High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets
Service
ERA Beauty que. Berlin SPA-Salon
Created a management system for task control and a system to Order services. Design layout.
To ensure a Positive User Experience, conducted wireframes, Design layout and Testing User research.
Collaborated with Owner to discuss their business goals.
Illustrator. Photoshop. Dreamweaver (HTML/CSS)
ERP Fin-Tech
Boss Revolution
Applicate for transfer money
The main goal is design transfer money system.Transfer money to correspondents. The presence of a full-fledged personal account, a choice of currencies and various payment methods.
Product design makes it simple & cheap to stay in touch with loved ones, with high quality international calling, mobile airtime top ups & money transfers.
Development of layouts and user interaction with the interface. process simplification. User research. Thinking through UX. Communication with team quick the MVP implementation.
Sketch · Photoshop · User Research · Design Interface · High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets
Other Great portfolio's project
Daily routine
■ concepts
Mast have design: Any design have roles, separated for types
Design Guide, Ui.Kit
Design product motion with ui kit containing components, baseline UIs, navitransitions.
🔒 Have a lock objects are protected by copyright
Vector for web
Design an illustrations are an example or a biggest story which is used to make a point clear.
